You know, sometimes there are times things need to be validated by members of the industry and this is one statement that I need to validate. Being the President, Founder and Lead Designer for a successful Multimedia company I have to get a few things off my chest.

“Web designers” are everywhere, anyone with a copy of front page and the internet are calling them selves web designers, seeking out clients to make a living from selling their services. Everyday while surfing the web I come across FrontPage built sites with stick on animated gifs and bloated Microsoft html code. There was obviously no thought to the end user or design principle while these sites where in development. Open new word document >slap in some stolen gifs from the web > save as html and WHAMMO you are a web designer. NO YOU ARE NOT.

Too many times I meet with a prospective client and they show me a horrible site that they paid obscene amounts of money for and I mean obscene, some of these sites are 3 times what my company charges and they look like they were done by a no talent hack in the basement of grandma’s house. Seriously how do you sleep at night ripping people off like that. My rates are not cheap but my portfolio is large and I have a steady flow of referral business coming in. I even have repeat customers that have multiple sites. No wonder there are so many clients that I meet that get visibly sullen when I show them my company portfolio and quote them on a new site. How can I blame them? They paid more than double what I am quoting for the mess they have now. Many of these poor people convince themselves that they have a great site because their “Web Guy” told them that it was a great site and they got a good deal on it.

I spent years in school and training in art to do what I do. My credentials include a Multimedia Diploma with Honors, Certificate of Business Admin. Marketing and Sales Major, Sales management experience, 15 years of art training and practice. During my training I spent time learning about Humane Interface design, optimization, scalability, graphic design, color palettes and more. These are some of the many tools that a true web designer has in his or her arsenal. I am a registered Adobe client using the latest in graphic design software, my companies programming principles are strict and clean and we write our own code. (Some times we write out code in notepad just to make sure we don’t get reliant on WYSIWYG editing.) We know where the code editor is in Dreamweaver and understand the differences between different versions of IE, Firefox, Opera. We understand color wheels, beta testing, bandwidth, image optimization. This list could go on forever I think you get the point.

I am going to explain what a true web designer/developer does when dealing with a new client. Before I start on any project for a client I have a FREE (YES I said FREE) consultation meeting with the prospect. Instead of spitting out some arbitrary number to them and telling them what their site will do. I have a full interview with the client and educate them to the benefits of a website. Take the time to introduce them to new technologies available for websites such as blogs, news, CMS, flash etc. After this meeting which usually take 1hr or more, I thank the client for their time and let them know I will work out a quote for them and email it later that day. If the client insists that I ballpark a quote. I will ask a few more questions and ballpark a range based on other sites that I have developed that are similar. Once the quote is approved I layout a project guideline for the client with milestones and payment schedules at each milestone reached. This helps keep things scheduled and gives the client piece of mind throughout the process.

To those guilty parties out there, you should be ashamed of yourselves. You are preying on people that want to grow their business or are just starting out. All you are accomplishing is helping these poor clients fail. Before you start demanding exorbitant amounts of money for your services try going to school and taking a few art classes, at least now you will do your clients and your reputation justice. To anyone that is out there looking for web sites PLEASE do some research and make sure that your choice in designer is based off their experience and previous work. If they have no work to show you then you are well within your right to ask for a mock-up before signing on to have them launch your web site project.

Us multimedia people are not all rip off artists and if you find the right one for your business you could be developing a long standing relationship for the better of both parties involved. As mentioned earlier I have many repeat clients and referrals making it unnecessary to advertise. No newspaper ads, no billboards, no mass emailing. My advertising consists of a small link on clients sites that allow it, linking to my main company site. My phone rings from new clients and 9 out of 10 times it is because they got my info from someone who I did work for.

Here are some other posts that give prospective clients some insight into the minds of web developers.

choosing-a-web-designer
artist-vs-programmer

My company site is located at www.mk2solutions.com if you click clients there are links to work that I have done. For other samples you can always contact me through the contact form as I have lots of sample layouts etc that are archived. As busy as we are I am always open to meeting a new prospective client to discuss their project. Worst case I will put a team together to develop it while I oversee each phase to insure the level of quality is at a level that I accept.

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First off for clarification purposes psyc3d.com is my personal website however it recieves more traffic lately than the company site so I am going to post a help wanted ad here.

Mk2 Business Solutions is getting busier and busier a 2008 progresses and I am suffering some growing pains. If you are an HTML, PHP, FLASH or 3D person then I might have some Sub-Contract work for you NOW and in the future.

For more details on what is available and what contracting with my company is like visit Mk2Solutions .

Or apply directly at http://www.mk2solutions.com/mk2_contact-form.html .

Please include a list of your skills, links to samples of your work, your daily and hourly rate for contract work. This is not a permanent position but a contract to contract position if you are needed. Quality work however may lead to partnership or permanent employment opportunities. I look forward to hearing from you.

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If Architects Had To Work Like Media Designers

A humourous pre read for prospective media clients. Some of the examples in this writing may seem a bit extreme, however it happens in this industry quite often while designing multimedia and web projects. With that in mind enjoy the writing it is quite funny.

Dear Mr. Architect:

Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, bring me the cost breakdown for each configuration so that I can arbitrarily pick one.

Keep in mind that the house I ultimately choose must cost less than the one I am currently living in. Make sure, however, that you correct all the deficiencies that exist in my current house (the floor of my kitchen vibrates when I walk across it, and the walls don’t have nearly enough insulation in them).

As you design, also keep in mind that I want to keep yearly maintenance costs as low as possible. This should mean the incorporation of extra-cost features like aluminum, vinyl, or composite siding. (If you choose not to specify aluminum, be prepared to explain your decision in detail.)

Please take care that modern design practices and the latest materials are used in construction of the house, as I want it to be a showplace for the most up-to-date ideas and methods. Be alerted, however, that kitchen should be designed to accommodate, among other things, my 1952 Gibson refrigerator.

To insure that you are building the correct house for our entire family, make certain that you contact each of our children, and also our in-laws. My mother-in-law will have very strong feelings about how the house should be designed, since she visits us at least once a year. Make sure that you weigh all of these options carefully and come to the right decision. I, however, retain the right to overrule any choices that you make.

Please don’t bother me with small details right now. Your job is to develop the overall plans for the house: get the big picture. At this time, for example, it is not appropriate to be choosing the color of the carpet.

However, keep in mind that my wife likes blue.

Also, do not worry at this time about acquiring the resources to build the house itself. Your first priority is to develop detailed plans and specifications. Once I approve these plans, however, I would expect the house to be under roof within 48 hours.

While you are designing this house specifically for me, keep in mind that sooner or later I will have to sell it to someone else. It therefore should have appeal to a wide variety of potential buyers. Please make sure before you finalize the plans that there is a consensus of the population in my area that they like the features this house has. I advise you to run up and look at my neighbor’s house he constructed last year. We like it a great deal. It has many features that we would also like in our new home, particularly the 75-foot swimming pool. With careful engineering, I believe that you can design this into our new house without impacting the final cost.

Please prepare a complete set of blueprints. It is not necessary at this time to do the real design, since they will be used only for construction bids. Be advised, however, that you will be held accountable for any increase of construction costs as a result of later design changes.

You must be thrilled to be working on as an interesting project as this! To be able to use the latest techniques and materials and to be given such freedom in your designs is something that can’t happen very often. Contact me as soon as possible with your complete ideas and plans.

PS: My wife has just told me that she disagrees with many of the instructions I’ve given you in this letter. As architect, it is your responsibility to resolve these differences. I have tried in the past and have been unable to accomplish this. If you can’t handle this responsibility, I will have to find another architect.

PPS: Perhaps what I need is not a house at all, but a travel trailer. Please advise me as soon as possible if this is the case.
Taken from Biznik.com.

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My company’s name is Mk2 Business Solutions, we are predominately a Multimedia company focusing on changing the way people do business and interact in the Multimedia industry.

Our approach to client interaction is a personal approach guaranteeing that the client will get exactly what they envision when they hire us for their media campaign.

For more information visit mk2solutions.com .

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